Nicki Minaj Debut Appearance in Brazil

Challenge

Tidal Music contracted ESM Productions to produce all elements of an international show featuring Nicki Minaj in just 21 days.

Solution

Our team secured the venue, coordinated all logistical and design elements -- including the shipment of all set components from the United States to Brazil – ensured all members of the production and artist team gained proper clearance through immigration and customs, coordinated all artist transportation and developed a ticketing and VIP strategy.

Outcome

ESM Productions successfully produced Nicki Minaj’s unique, sold-out showcase in São Paulo, Brazil.

Case Study