Case Study

Comcast Studio: Comcast Newsmakers - Concept to Completion

Challenge

Comcast Corporation contracted ESM Productions to rebrand and redesign the Comcast Newsmakers platform at its flagship studio in Washington D.C., and its 20 major markets across the U.S. As part of the new Comcast NBCUniversal, Newsmakers needed a refresh with a look and feel that was worthy of this new media entity's name.

Solution

Our creative team designed the set and lighting and they worked alongside our technical and production team who oversaw fabrication, installation and training for the national Comcast teams on best practices to create engaging imagery from the set.

Outcome

ESM Productions created a design and theme that were so successful, Comcast Newsmakers has used them for many years including a recent upgrade to a full LED lighting system.

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