The Welcome America! Festival is a weeklong celebration of our Nation’s Independence. The week leading up to July 4th consists of free family friendly events that take place at some of the most historic landmarks in the City, including Independence Hall, the Benjamin Franklin Parkway, Rittenhouse Square, and the steps of the Philadelphia Museum of Art. We serve as Executive Producer of both the live event and the broadcast of the Philly 4th of July Jam, “the largest free concert in the nation,” which brings over 500,000 people to the Benjamin Franklin Parkway and has millions of television viewers each year. ESM acquires and manages world-class talent for the event, which has featured artists including John Mayer, Ed Sheeran, Jennifer Hudson, Nicki Minaj, and John Legend. In addition to the content of the events, ESM manages all labor and logistics for the events and acts as a liaison to the city for services. We created the overall site plan, which details over 6 acres of the city of Philadelphia.