ESM Productions designed and produced the Comcast Corporation’s celebration of the Sochi 2014 Winter Olympic Games and XFINITY X1 launch. We transformed the lobby of the Comcast Center into a Winter Fest, featuring the Sochi Olympic Games on the Comcast Experience Video Wall, an 80-foot wide LED screen in the Lobby. ESM designed and fabricated custom scenic elements to appropriately present the cutting edge technology unveiled at this launch. These scenic elements and lighting created a one-of-a-kind experience for guests to show their Team USA Olympic pride. Other elements of the event included a custom photo backdrop and an authentic Olympic bobsled, created by ESM, interactive activities, and kiosks that featured new Comcast technology.